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By Invitation Only LiveJournal Usersʼ Conceptions of Access to Personal Content Sarah Michele Ford University of Massachusetts - Amherst Friday, September 9, 2011 The Larger Project • Contemporary changes in public and private • Personal bloggers as a case study • Multi-method data Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Controlling Access Every LiveJournal Post Can Be... • Public • Friends-Only • Custom Groups • Private Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Controlling Access Every LiveJournal Post Can Be... • Public • Friends-Only • Custom Groups • Private CULTURE OF LOCKING Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Hi, I'm Jane L. I'm a LiveJournal user. Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Jane Manages Access Friends Lock 1% 1% 8% 26% 29% 21% 14% Never DK Friday, September 9, 2011 Rarely DNA Monthly Weekly Daily Sarah Michele Ford “By Invitation Only” IR 11.0 Jane Manages Access Filters 6% 1% 6% 22% 16% 13% 36% Never Daily Friday, September 9, 2011 Rarely DK Monthly DNA Weekly Sarah Michele Ford “By Invitation Only” IR 11.0 Why Jane Locks 50 % of LJ Users 40 33 30 20 11 10 10 7 8 lif e t en m se g of fe n si ve co te d th e ot ec to ot ec pr pr Friday, September 9, 2011 nt en d ti al rs on pe rs 0 Sarah Michele Ford “By Invitation Only” IR 11.0 Jane Thinks About Access 20 15 • Exclusive • Inclusive % of LJ Users 15 10 7 5 iv us cl ex in cl us iv e e 0 Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Jane Invites You In • Selective sharing of personal content • Segmented life • Fan communities • Explicit content • Ultimate inclusion: 1 person filter Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Jane Keeps You Out People Content • Former lovers • Family members • Bosses • Identifying info • Explicit content • Talking about YOU Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Jane Is Fickle • Can change your level of access. • Can change access to a post. Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Jane Lives Offline, Too • Takes malleable public and private along? Sarah Michele Ford “By Invitation Only” IR 11.0 Friday, September 9, 2011 Sarah Michele Ford University of Massachusetts - Amherst ford@soc.umass.edu @Sarah_M_Ford http://howverymeta.wordpress.com Friday, September 9, 2011